Luke
... has an identified audience
with Email addresses and some
private traits associated with them.
Lisa
...has a list of prospects
with Email addresses.
![](https://uploads-ssl.webflow.com/5e9f15380065a0175e1630d4/63b83f976e1a1fd23b3b2567_603d396fe876d31d27adf673_Graph_00%201%20(1).svg)
![](https://uploads-ssl.webflow.com/5e9f15380065a0175e1630d4/63b83f9689aba46ae4fcb3f4_603d39e3f0add127ea85c5dd_Graph_000%201.svg)
StartLuke
... has an identified audience
with Email addresses and some
private traits associated with them.
![](https://uploads-ssl.webflow.com/5e9f15380065a0175e1630d4/63b83f976e1a1fd23b3b2567_603d396fe876d31d27adf673_Graph_00%201%20(1).svg)
Lisa
...has a lit of prospects
with Email addresses....
![](https://uploads-ssl.webflow.com/5e9f15380065a0175e1630d4/63b83f9689aba46ae4fcb3f4_603d39e3f0add127ea85c5dd_Graph_000%201.svg)